Why must the "reject" button be as visible as "accept"?

The cookie reject button is kept as clear and easy to use as the accept button, because consent must be a free choice.

It is a general principle often cited in guidance on consent: if rejecting is more hidden or harder than accepting, the visitor's choice risks not being truly free. For a website in Cantù, Como or Monza the topic is about both design and development. Information only: for your specific case, check with your legal advisor or DPO.

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Design and consent

Equal choices in the banner

In the banner we develop, accept, reject and customise are presented with the same graphic care, adapted to the style of the site. The design stays consistent with the brand, without turning the banner into an obstacle.

Behind the scenes

What happens after a rejection

Rejecting only makes sense if the site respects the choice. That is why statistics and marketing scripts stay blocked until consent is given, and the visitor can change their mind at any time. We work from Cantù with companies between Como, Milan and Lugano, together with their advisors.

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How we work

Our manifesto

Bespoke websites, developed with care and no shortcuts.

Read the manifesto
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Prior cookie blocking prevents statistics and marketing scripts, such as Google Analytics and campaign pixels, from starting before the visitor has consented. It is development work on the site, which we carry out from Cantù for companies in Como, Brianza and Milan, together with your legal advisor or DPO.

NewVisibility, a web development agency in Cantù, sets up the cookie banner with prior script blocking for companies in Brianza using Cookie CMP, a platform developed in-house. The team is in-house and the sites run on our own servers. For your case, check with your legal advisor or DPO: we work together with them.

Renewing cookie consent depends on factors such as the chosen storage period, new tools added to the site and the purposes, not on a one-size-fits-all rule. For companies in Como and Milan it should be defined with your legal advisor or DPO; from Cantù we implement it on the site.

Cookies for Swiss users are managed starting from an inventory of the site's cookies and tools and a clear banner, with consent by category. With Cookie CMP, developed by NewVisibility in Cantù, we set up accept, reject, customise and prior script blocking for websites between Lugano and Milan.

The privacy policy is published on a dedicated page, reachable from a footer link and referenced wherever users leave data: forms, newsletters, private areas and cookie banners. In Cantù we link it to these points on websites for companies in Como and Brianza. For your case, check with your legal advisor.

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