Reading the data helps you improve the next event.
For companies in Como, Brianza, Milan and Lugano we connect the guest list to the CRM, so contacts remain usable after the event.
Measurement
Invited, registered, attending
To measure how many invitees opened and replied you compare three moments: the sending of the invitation, the registration and attendance at the entrance. Registrations and attendance are collected by the system in real time; opens depend on the sending tools. In Cantù, in the province of Como, we define with you which data to read.
Useful data
What to compare
Three complementary readings.
Invited
Those who received the invitation
Registered
Those who replied from the link
Attending
Those who came in, from the scan
Categories
Reading by guest group
Want to read your event data better?
Talk to the Cantù team.
To create a digital invitation for a corporate event you need a clear message, a registration page and a personal link to send by email or newsletter. From our studio in Cantù, in the province of Como, we connect the invitation to confirmation, pass and check-in, so every reply is collected automatically.
For an invitation by email or newsletter the choice depends on your audience: direct email suits short, carefully curated lists, a newsletter suits larger audiences. In both cases a link leads to registration, connected to check-in, for events of companies in Como, Brianza and Milan.
To personalise the invitation you start from the guest list: each recipient gets their own link and a message consistent with their category, with the event's graphics. NewVisibility develops this flow in Cantù for events of companies in Como, Brianza, Milan and Lugano.
A registration form is structured with a few clear fields, the guest's category and an automatic confirmation with pass and code. In Cantù we design it with you as a bespoke solution, based on the event and your guests in Como, Brianza and Milan, and connect it to your website.
To send communications by category you link each group to its own automatic invitation, confirmation and pass message. In Cantù, in the province of Como, NewVisibility develops this flow and connects it to the newsletter, for events of companies in Como, Brianza and Milan.