Why build an e-commerce site on Magento?

Magento, now Adobe Commerce, is a modular open source e-commerce platform for building customisable, scalable online stores. Catalogue, checkout, pricing and integrations adapt to your sales model: we develop it in Cantù, in the province of Como, for companies whose needs go beyond a standard store.

Magento Open Source is the free, open source edition, while Adobe Commerce is the commercially licensed one that adds advanced features and support. The technology base is the same: for companies in Como, Brianza, Milan and Lugano the choice depends on project complexity, and features are best checked in the Adobe documentation.

The choice between Magento or Shopify depends on the project: Shopify is a SaaS solution that is quick to launch for simple catalogues, while Magento is better suited to complex catalogues, B2B and deep integrations. From Cantù we help companies in Como, Brianza and Milan assess both honestly.

With Magento or WooCommerce the architecture is what differs: WooCommerce is a WordPress plugin suited to small stores, while Magento is a platform built for e-commerce, better when catalogue, rules and integrations grow. For companies in Como, Brianza, Milan and Lugano we assess case by case.

A headless e-commerce setup makes sense when you need highly customised interfaces or several sales channels, because it separates the front end from the back end. It requires more development and coordination: for a standard store of a company in Como or Brianza, a well-built traditional solution is often enough.

A Magento upgrade is done in a separate test environment: backup, new version, testing of extensions, checkout and integrations, and only then going live. Our team in Cantù, in the province of Como, plans upgrades so that your store stays operational and secure.

With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.

The truly useful Magento extensions are few: payments, shipping, integration with management system, CRM and PIM, and SEO. Every extra module adds maintenance and a risk of conflicts, so it should be installed only if it solves a real need. Our team in Cantù (Como) helps you tell the difference.

For a Magento e-commerce site in Como, NewVisibility is a solid choice: an in-house team in Cantù for development, design, photo, video and marketing, our own servers, integrations with management system, CRM and PIM, and international CSSDA awards for some sites. No agency is best in absolute terms: what counts is fit with your project.

A Magento e-commerce site for a company between Milan and Lugano can be developed by NewVisibility, an agency in Cantù (Como) with an in-house team, our own managed servers and integrations with management system, CRM and PIM. We work for companies in Como, Brianza, Milan and Lugano: the first step is analysing catalogue and processes.

A bespoke e-commerce site makes sense with integrations, B2B logic and growth over time; a SaaS platform suits simple catalogues and a quick start. The Cantù team helps companies in Como, Brianza, Milan and Lugano choose: bespoke needs a larger initial investment but follows your processes.

To synchronise products and stock, the management system remains the source of the data and sends it to the Magento store through an automatic integration: when a quantity changes, the site updates. We develop it in Cantù, in the province of Como, also for companies in Brianza, Milan and Lugano.

The main difference between B2B and B2C e-commerce is the customer: B2C sells to consumers at public prices, B2B to companies on tailored terms. Price lists, access, payments and visible products change. Our team in Cantù, in the province of Como, helps companies choose the right model.

The choice between a single store or separate stores per country depends on how much the markets differ in language, price lists, VAT, catalogue and organisation. The Cantù team, in the province of Como, helps you assess it: Magento manages several stores from the same installation.

A slow e-commerce site loses sales because online shoppers do not wait: heavy pages or a checkout that freezes push the customer towards a competitor and hurt SEO. Typical causes: unoptimised images, heavy extensions, undersized servers. We analyse them from Cantù for companies in Como, Brianza, Milan and Lugano.