What is Magento (Adobe Commerce)?

Magento, now Adobe Commerce, is an open source e-commerce platform based on PHP technology, designed for building customisable, scalable online stores.

It began as e-commerce software and has evolved into a modular platform: the catalogue, cart, checkout, pricing logic and integrations can all be adapted to each company's sales model. That is why it is chosen by those whose needs go beyond a standard store: we recommend it to companies in Como, Brianza, Milan and Lugano when the project requires it.

How we use it

Magento in NewVisibility projects

We build bespoke e-commerce sites starting from Magento, with responsive design created by our team in Cantù, in the province of Como, and a single admin panel for orders, products and stock.

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NewVisibility, communication and digital marketing agency in Cantù

Possibilities

What you can build

Catalogues with many products and variants
B2B sales with custom price lists and restricted areas
Connection to your management system, CRM and PIM: discover the ERP CRM PIM integration
Multiple languages, currencies and stores

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Portfolio

E-commerce sites we have built

Go to the web portfolio

Joia Paris

Joia Paris E-commerce development

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JCP Universe

JCP Universe E-commerce Development

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Intes

Intes Corporate e-commerce development in Novedrate

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Do you want to know whether Magento is right for your store?

Write to us: together we assess your catalogue, processes and goals.

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Magento Open Source is the free, open source edition, while Adobe Commerce is the commercially licensed one that adds advanced features and support. The technology base is the same: for companies in Como, Brianza, Milan and Lugano the choice depends on project complexity, and features are best checked in the Adobe documentation.

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The choice between Magento or Shopify depends on the project: Shopify is a SaaS solution that is quick to launch for simple catalogues, while Magento is better suited to complex catalogues, B2B and deep integrations. From Cantù we help companies in Como, Brianza and Milan assess both honestly.

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With Magento or WooCommerce the architecture is what differs: WooCommerce is a WordPress plugin suited to small stores, while Magento is a platform built for e-commerce, better when catalogue, rules and integrations grow. For companies in Como, Brianza, Milan and Lugano we assess case by case.

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To synchronise products and stock, the management system remains the source of the data and sends it to the Magento store through an automatic integration: when a quantity changes, the site updates. We develop it in Cantù, in the province of Como, also for companies in Brianza, Milan and Lugano.

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The main difference between B2B and B2C e-commerce is the customer: B2C sells to consumers at public prices, B2B to companies on tailored terms. Price lists, access, payments and visible products change. Our team in Cantù, in the province of Como, helps companies choose the right model.

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