What determines the update frequency
The right way to synchronise depends on the number of items, how often quantities change and the APIs of your management system. The basics of integration are on the page ERP CRM PIM integration. If your company is in Brianza or between Milan and Lugano, we can talk it through with the Cantù team.
Online orders reach the management system through an integration that transmits them automatically as soon as the customer confirms purchase and payment. Warehouse, shipping and administration work without re-entry and the status returns to the site. Our Cantù team supports companies in Como, Milan and Lugano.
To connect an e-commerce site to your CRM, customers, orders and purchase history are synchronised between the store and the contact management system, so your sales staff follow each customer with up-to-date data. We develop the integration in Cantù for companies in Como, Brianza, Milan and Lugano.
A PIM (Product Information Management) is the central archive of product descriptions, attributes, images and translations, distributed to the online store. It is needed with large, technical or multilingual catalogues. We connect it to Magento from Cantù, for companies in Como, Brianza, Milan and Lugano.
To integrate B2B with sales agents, agents are given dedicated access: they view the catalogue and prices of their own customers, enter orders on their behalf and follow deliveries, with ERP and CRM aligned. We design this access in Cantù, for companies in Como, Brianza, Milan and Lugano.
To adapt the catalogue to different markets, start from a single product master record and decide which items, descriptions, prices and images to show in each country. For companies in Como, Brianza and Milan, a PIM or the management system helps distribute data in an orderly way.