The CRM becomes more useful when it automatically receives what happens on the site.
E-commerce and CRM
The customer at the centre of your data
To connect an e-commerce site to your CRM, customers, orders and interactions are synchronised between the store and the contact management system. This way your sales staff see what each customer has bought and can follow them with consistent offers, support and communications, starting from always up-to-date data. We build these integrations in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
What is shared
Useful data to sell better
- Customer records and purchase history
- New customers registered from the online store
- Segments for targeted communications Newsletter
CRM, ERP and store work better if they share the same customer records.
CRM integration goes alongside the one with the management system: for the full picture see ERP CRM PIM integration. Privacy aspects should be checked with your consultant. The conversation starts with the Cantù team, for companies in Como, Milan and Lugano.
A PIM (Product Information Management) is the central archive of product descriptions, attributes, images and translations, distributed to the online store. It is needed with large, technical or multilingual catalogues. We connect it to Magento from Cantù, for companies in Como, Brianza, Milan and Lugano.
Invoicing for online orders is handled in the management system: the e-commerce site collects customer and tax data and order lines and passes them to the administrative system that issues the documents. For legal requirements, check with your accountant. We integrate from Cantù, for companies in Como and Milan.
To integrate couriers into an e-commerce site, shipping carriers are connected to the store and management system: the site offers delivery, logistics receives the order and the customer follows the tracking. The Cantù team develops it for companies in Como, Brianza, Milan and Lugano.
The number of products affects data import, category structure, product pages, photos and site performance. Variants, customer price lists and updates also weigh in: for the catalogues of companies in Como, Brianza and Milan, automatic import from the management system or PIM reduces errors and time.
With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.