What is a PIM and when does an e-commerce site need one?

A PIM is the single archive of product information.

A PIM (Product Information Management) is the system where product descriptions, attributes, images and translations are collected and curated, then distributed to the online store and other channels. It is needed when the catalogue is large, rich in technical data or sold in several languages and channels. NewVisibility connects PIMs to Magento e-commerce sites from Cantù, for companies in Como, Brianza, Milan and Lugano.

When it is needed

A catalogue with many items, detailed technical sheets, several languages or several sales channels to keep consistent.

What it does

It centralises attributes, texts and media, enriches them and publishes them on the e-commerce site with no manual copying.

How it is connected

The PIM talks to Magento and to the management system, which continues to govern prices and stock.

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Catalogue content

Well-made product pages and photos

A PIM organises data, but quality remains in the content: that is why we also produce product photos in-house, in our studio in Cantù (Como).

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Portfolio

Online catalogues we have developed

Does your catalogue need a PIM?

Let's talk: we will tell you honestly whether you need one.

Services of interest

Invoicing for online orders is handled in the management system: the e-commerce site collects customer and tax data and order lines and passes them to the administrative system that issues the documents. For legal requirements, check with your accountant. We integrate from Cantù, for companies in Como and Milan.

To integrate couriers into an e-commerce site, shipping carriers are connected to the store and management system: the site offers delivery, logistics receives the order and the customer follows the tracking. The Cantù team develops it for companies in Como, Brianza, Milan and Lugano.

An API integration is a connection in which two software systems, such as e-commerce and management system, exchange data automatically through a defined interface. At the start, we check what your management system offers. We develop in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.

With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.

To handle returns and replacements you need clear rules on the site, a simple procedure for the customer and a flow that updates order, warehouse and refund. We configure the operational side from Cantù, for companies in Como and Milan; the right of withdrawal should be checked with a consultant.

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