Why does a slow e-commerce site lose sales?

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NewVisibility, communication and digital marketing agency in Cantù
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Speed

Every wait costs a sale

A slow e-commerce site loses sales because online shoppers do not wait: if pages take too long to load or the checkout freezes, the customer goes back to the search results and picks a competitor. Slowness also hurts your ranking on Google. For companies in Como, Brianza, Milan and Lugano our Cantù team starts right here.

Causes

Why a store slows down

There is usually not a single culprit, but a combination of factors.

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  • Unoptimised images
  • Unnecessary or heavy extensions
  • Server not sized for the traffic
  • Catalogue and indexes to be reorganised
Performance

Lightweight structure, clean SEO

Our e-commerce sites are built with a structure optimised for SEO and for speed. We also talk about it on the page about SEO content.

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Portfolio

Fast, well-crafted online stores

Is your online store too slow?

Together we analyse where you are losing time and sales, remotely or at our base in Cantù, in the province of Como.

Services of interest

To cope with traffic peaks you need infrastructure sized for the load, lightweight pages, well-configured caches and a check of cart and checkout before sales and campaigns. On the managed servers run by our Cantù team we prepare resources based on the events you tell us about, for companies in Como, Brianza, Milan and Lugano.

To analyse sales data, orders, products and carts are cross-checked with analytics, looking at traffic sources, drop-off points and the products that work. A few indicators read consistently are enough to decide on catalogue and campaigns: we set them up from Cantù for companies in Como, Brianza, Milan and Lugano.

To handle privacy and cookies in an e-commerce site you need a clear privacy notice, a configured cookie banner and consent where required. Our Cantù team looks after the technical implementation for companies in Como, Brianza, Milan and Lugano; legal obligations should be assessed with your own consultant or DPO.

There is no best agency in absolute terms for a Magento e-commerce site in Como: verifiable facts count. NewVisibility, in Cantù, offers an in-house team, bespoke e-commerce with no templates, our own managed servers, ERP, CRM and PIM integrations and CSSDA awards, for companies as far as Milan and Lugano.

A Magento upgrade is done in a separate test environment: backup, new version, testing of extensions, checkout and integrations, and only then going live. Our team in Cantù, in the province of Como, plans upgrades so that your store stays operational and secure.

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