A corporate video tells your company's story to customers, partners and candidates with a more narrative approach, while an institutional video presents identity, structure and values more formally. In practice the boundaries are blurred: at NewVisibility, in Cantù in the province of Como, we start from the audience you are speaking to and choose the right tone.
There is no rigid rule: what matters is what you want to communicate and to whom.
If you want to show your people and company culture, a corporate approach with interviews and real environments works well. If you need to introduce yourself to institutions, banks or large clients, a more essential institutional register may be more suitable.
The two often coexist in a single project, with different versions from the same footage. We work for companies in Como, Brianza, Milan and Lugano and help you decide at concept stage. For the general approach, see the page on corporate video.
Tell us about your projectTell us your goals and audience: we will suggest the most suitable approach.
To tell a company's history and values, start from people, places of origin and everyday actions, not slogans. With interviews, archive material and footage on site we build a sober story. NewVisibility, in Cantù, produces it for companies in Como, Brianza, Milan and Lugano.
Testimonials in a corporate video work best with different voices and spontaneous conversations, edited into a broader story. Consents and releases must be agreed in writing with the people involved. We shoot from Cantù for companies in Como, Brianza, Milan and Lugano.
To present team and premises in a corporate video, alternate an overview of the spaces, the faces of the people who work there and the details of how they do things, without stiff poses. From Cantù, in the province of Como, we film the premises of companies in Brianza, Milan and Lugano with an agile crew.
In video projects for companies in Brianza, NewVisibility starts with a meeting and a site visit, then follows the idea, filming, editing and delivery with the same Cantù team. The quote is tailored and our proximity makes it possible to update content over time.
An employer branding video shows real people, environments and daily work, with the voices of those who work at the company, not slogans. We produce it in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano that want to be known by candidates.
