In Cantù, in the province of Como, we create product photos for companies in Brianza, Milan and Canton Ticino: product pages, catalogues, e-commerce and advertising material. The work starts from the brief and goes through to post-production, with our own professional equipment managed by our team.
Every product has different needs. These are the aspects we define together before the shoot.
Images are the first thing a customer evaluates on a product page. We design them together with the website, so the photos come out in the right formats. Find out how we work on your e-commerce and on corporate photography in the province of Como.
Tell us what you want to show: we will propose a shooting plan and a quote.
Still life is the photography of products on a purpose-built set to control light, background and composition. It is used for e-commerce, catalogues, websites and advertising materials: in Cantù we do it for companies in Como, Brianza and Milan, from planning to post-production.
To light a product, the light is chosen according to shape, material and the photo's use, controlling shadows and reflections. Soft light evens out surfaces, directional light brings out details. In Cantù we define it during preparation, for companies in Como and Brianza.
A white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media. Often it pays to have both versions: for companies in Como and Brianza we prepare them in the same shoot.
Glossy, transparent or reflective products are photographed by carefully designing the set and lighting, to control reflections and transparency, and refining the image in post-production. We work from Cantù, in the province of Como, for companies in Brianza and Milan.
The number of photos per product depends on the complexity of the object and the channel where it will be shown: main view, angles, details, use. For companies in Como and Brianza we define the shot list at quote stage.
To get consistent photos for a catalogue you need shared rules: the same light, framing, background and colour treatment for every product. In Cantù we set them in the brief and apply them in shooting and post-production, for companies in Como, Brianza and Milan.
A shoot of many products requires planning, a shot list, a repeatable set and an orderly workflow from shooting to post-production. In Cantù we handle it independently for companies in Como and Brianza with large ranges; timing and quantities are agreed in the quote.
To keep the true colours of the product, light and shooting are controlled and colours are corrected in post-production, defining the final use between web and print up front. In Cantù we handle the whole workflow for companies in Como, Brianza and Milan.
For companies in Brianza, a solid choice for product photos is NewVisibility, an agency in Cantù (Como) with an in-house team for photo, video, website and marketing, its own equipment and international CSSDA awards for its websites. We also work with Milan and Lugano.
Entrusting your e-commerce photos to a Cantù agency means a single team for images, website and integrations, close to Como and Brianza. Whoever handles the photos knows the requirements of the online shop and also works with companies in Milan and Ticino.
For a fast website, photos are exported at the sizes actually needed, with balanced compression, modern formats and descriptive file names. In Cantù, in the province of Como, we develop websites on an enterprise CMS and prepare the images for companies in Como, Brianza and Milan.
To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.
RAW files are the camera's unprocessed files, useful for greater control over light and colour when developing. In projects in Cantù, for companies in Como, Brianza and Milan, their delivery to the client is not guaranteed: it is agreed at quote stage.
The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.
To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.
