Soft light makes surfaces look even, while more directional light brings out texture and detail. In our work in Cantù, for companies in Como and Brianza, the lighting is decided during preparation, together with the mood and style of the project.
Metal, glass, fabric and paper each react differently. With our own professional equipment we build the set around the product, with no rentals or intermediaries, and refine the result in post-production.
Every lighting choice serves a precise goal.
A white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media. Often it pays to have both versions: for companies in Como and Brianza we prepare them in the same shoot.
Glossy, transparent or reflective products are photographed by carefully designing the set and lighting, to control reflections and transparency, and refining the image in post-production. We work from Cantù, in the province of Como, for companies in Brianza and Milan.
The number of photos per product depends on the complexity of the object and the channel where it will be shown: main view, angles, details, use. For companies in Como and Brianza we define the shot list at quote stage.
RAW files are the camera's unprocessed files, useful for greater control over light and colour when developing. In projects in Cantù, for companies in Como, Brianza and Milan, their delivery to the client is not guaranteed: it is agreed at quote stage.
The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.