How do you write a title and meta description that get clicks?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-web-ecommerce-internazionale

Preview in the results

The first encounter with your website

The title and meta description are the two lines people read in search results before deciding whether to click. The title says what the page is about, the meta description presents it in a few words and invites people to open it. For companies in Como and Brianza they are often the first contact with the brand.

A good title contains the keyword, and a meta description promises what the page delivers.

In Cantù we write every title and every meta description by hand, page by page: the main keyword appears early, the brand name closes the title and the description speaks to the searcher, perhaps in Como, Milan or Lugano, with a clear call to action. We avoid duplicate texts across pages and vague phrases, because every page must have its own presentation. It is part of the optimisation work on SEO content.

Portfolio

Websites cared for inside and out

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

produzione-video-salone-del-mobile-2025-jumbo-bedroom.jpg

Jumbo collection

Jumbo collection Marketing strategy

Marketing

How do your search results look?

Write to us about your website in Como or Brianza: together we will look at the titles and descriptions of the main pages.

Name

Surname

Company

Website

Phone

Country

City

Web

videos-photos

Marketing

Services of interest

Message

I would like to subscribe to the newsletter and receive information and promotional communications by email.

I confirm that I have read the privacy policy and consent to the processing of my personal data in order to respond to my enquiry.

Protected by reCAPTCHA; Google’s Privacy Policy and Terms and Conditions apply.

The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.

Find out more

The keyword goes in the natural places of the text, such as the title, the first sentence and the subheadings, along with synonyms and variants. No forced repetition. It is the approach of our team in Cantù for websites of companies in Como and Brianza.

Find out more

To write clearly you need short sentences, common words and a logical order: the answer first, then the details. What is clear to people is clear to Google too. We apply this in Cantù in copy for companies in Como, Brianza and Milan.

Find out more

Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.

Find out more

You start from a clear brief with keyword, audience and goal, get a draft to improve and finish with optimisation and human review. In Cantù we follow this method for companies in Como, Brianza and Milan, keeping the texts original and useful.

Find out more