AI as a research assistant
Using AI for research, outlines and article ideas lets you quickly explore topics, recurring questions and possible structures for a piece of content. The value comes afterwards: the editor chooses the topics that are really useful for your audience and discards the generic ones.
For companies in Cantù and Brianza this means editorial plans that are quicker to build, but always guided by strategy. For the bigger picture you can read the Creative strategy page.
What we ask AI during research
Every result is then verified by the team.
You avoid errors in AI texts by verifying every source, figure and claim, not publishing numbers that cannot be proven and doing a final human proofread. In Cantù we apply these checks to the texts of companies in Como, Brianza, Milan and Lugano before every publication.
AI supports translation, but you need keywords for each language and a final review to truly adapt the texts to the market. In Cantù we support multilingual websites for companies in Como, Milan and Canton Ticino/Lugano, also taking care of page structure.
You use AI images and video with brand consistency, human control and descriptive alt text, preferring real photos and video when authenticity is needed. In Cantù we produce photos and video with our in-house team and combine them with AI content for companies in Como and Milan.
The keyword goes in the natural places of the text, such as the title, the first sentence and the subheadings, along with synonyms and variants. No forced repetition. It is the approach of our team in Cantù for websites of companies in Como and Brianza.
You write an SEO article by answering one precise question, with a clear structure, a natural keyword and a next step for the reader. For companies in Como and Milan, our team in Cantù takes care of search intent, headings and links to the service pages.