Guidance that applies to the blogs of companies in Como, Brianza and Milan. For professional photos, see the Photo service.
Media
Images and video that enrich the article
AI-generated images and video in articles work when they help explain, not just decorate. They should be chosen to fit the brand, checked carefully and accompanied by clear alt text.
When authenticity matters, in Cantù we prefer photos and video made by our team: think of real products, people and premises. For AI creations, see the page on generating video and photo content with AI.
Good practice
How to choose the media for an article
- One image for every important concept
- Real photos for products, people and premises
- Short videos to explain a process
- Descriptive alt text and lightweight files
Want articles with effective images and video?
Write to us from Como, Lugano or Milan: photos, video and texts are created by the same team.
It works with an in-house team that starts from an SEO audit, defines a bespoke strategy, uses AI to speed things up and leaves final verification to editors. NewVisibility, a certified Google Partner agency in Cantù, supports companies in Como, Brianza, Milan and Lugano this way.
Because AI speeds up research and drafts, while editors ensure verification, tone and usefulness. In Cantù, in the province of Como, NewVisibility combines the two approaches in one in-house team, with its own photos and video, for companies in Como, Brianza, Milan and Lugano.
The general principle is that the quality and usefulness of the content matter, not the tool used to write it. That is why in Cantù and Como we use AI only with human review: a generic or inaccurate text remains a bad text, even if written by hand.
You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.
SEO content works if it improves visibility, interest and actions: rankings and clicks, reading time and leads generated. In Cantù we choose the right indicators for each page with you, so companies in Como, Brianza and Milan read useful numbers and not just charts.