What is link building and why does Google consider it?

Link building is the work of getting other websites to link to yours, and search engines take it into account because a link is a signal of trust from an external source.

When an authoritative website in your sector cites one of your pages, it is telling readers that the content is worth a visit. For a company in Como or Brianza this means being recognised outside its own website too. The link alone is not enough: what matters is the quality of the page receiving it and the relevance of the site publishing it.

Why it matters

One signal among many, not a shortcut

Search engines assess many elements: content, structure, user experience and also inbound links. That is why link building works when it is part of a broader project, one that starts from the SEO audit and optimised content.

useful pages worth being quoted
sources relevant to your sector
natural, unforced links

Our team in Cantù, in the province of Como, works this way for companies in Como, Milan and Lugano.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-software

Portfolio

Websites we look after with attention to content

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Pagano

Pagano Marketing strategy

Marketing

Contact

Let's talk about your online authority

A conversation with our Cantù team to understand where to start.

A quality link comes from a relevant, real website, placed in a useful context and pointing to a genuinely relevant page. For companies in Como, Brianza and Milan, consistency of sector and area matters more than the number of links.

Find out more

You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.

Find out more

Digital PR gets the company onto relevant websites and publications by telling newsworthy stories. For an SME in Como, Brianza or Milan it means finding true stories, such as projects and news, and pitching them to the right editors, earning natural mentions and links.

Find out more

To understand which old pages to update, you compare importance for the business, visit data and quality of the copy. Strategic or already visited pages come first. Our team in Cantù sets these priorities for companies in Como, Brianza and Milan.

Find out more

The Google Business profile is looked after by filling in every section with true, up-to-date information: description, services, photos, video and regular posts consistent with the website. For companies in Como, Cantù and Milan it is the shop window shown in local searches, so it must describe the business clearly.

Find out more