The criteria for recognising a quality link
A quality link comes from a relevant, authoritative, real website and gives readers a concrete reason to click. For companies in Como and Brianza, these are the points we check.
Want to check your website's links?
Write to us from Brianza, Como, Milan or Ticino: we will look together at where to start.
You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.
Digital PR gets the company onto relevant websites and publications by telling newsworthy stories. For an SME in Como, Brianza or Milan it means finding true stories, such as projects and news, and pitching them to the right editors, earning natural mentions and links.
You analyse the websites that already speak to your customers, the sources your competitors are cited by and the organisations of the area. In Como, Brianza and Milan we assess the relevance, reputation and editorial quality of each source before proposing content for authoritative sites.
The Google Business profile is looked after by filling in every section with true, up-to-date information: description, services, photos, video and regular posts consistent with the website. For companies in Como, Cantù and Milan it is the shop window shown in local searches, so it must describe the business clearly.
Organic traffic is read by looking at where visits come from, who the visitors are and what they do on the website, not just how many there are. Our team in Cantù helps companies in Como, Brianza and Lugano tell quality visits from less useful ones.