To find authoritative industry and local websites you start from your own field: who speaks to your same customers, with well-kept content and a real audience. In Como and Brianza the most useful sources are often close to the company.
Sources
Where to look for authoritative industry and local websites
- Industry publications and magazines
- Associations and chambers of commerce
- Local newspapers and portals
- Blogs by professionals and partners
An authoritative source is recognised by the fact that its readers are genuinely interested in what you do.
We analyse competitors' links and the sources in your market, between Milan, Como and Lugano, to understand who cites businesses like yours. Then we assess, one by one, which ones make sense. The work is part of our SEO content service.
The risky techniques are those that create artificial, large-scale, irrelevant links, such as mass exchanges or links bought without criteria. For companies in Como and Milan we prefer a clean method that protects the website over time.
Authority is the trust a website earns through reliable content, relevant citations and consistency over time. For companies in Cantù, Como and Brianza it is built with carefully written copy, proven experience and links from serious sources, without shortcuts.
You check inbound links by analysing the origin, relevance, landing pages and anchor texts of the links received. For websites of companies in Como, Brianza and Milan we run periodic checks, to identify useful links and flag those to keep under observation.
A company blog covers customers' specific searches and brings visits to the service pages. For companies in Como, Brianza and Milan, every useful article is a new entry point to the website, managed by our team in Cantù.
To understand which old pages to update, you compare importance for the business, visit data and quality of the copy. Strategic or already visited pages come first. Our team in Cantù sets these priorities for companies in Como, Brianza and Milan.