The shortcuts worth avoiding
The risky link building techniques are those that aim to obtain links artificially, with no real value for readers. They can make a website's link profile look untrustworthy and bring no lasting benefit.
- buying large quantities of links from irrelevant websites
- large-scale link exchanges without criteria
- publishing the same text on many low-quality websites
- identical, forced anchor texts
How we work without shortcuts
For companies in Como, Brianza and Milan we choose a clean path, even though it takes method.
Doubts about your website's links?
Our Cantù team can look at them with you: write to us from Brianza, Milan or Lugano.
Authority is the trust a website earns through reliable content, relevant citations and consistency over time. For companies in Cantù, Como and Brianza it is built with carefully written copy, proven experience and links from serious sources, without shortcuts.
You check inbound links by analysing the origin, relevance, landing pages and anchor texts of the links received. For websites of companies in Como, Brianza and Milan we run periodic checks, to identify useful links and flag those to keep under observation.
You do it by earning relevant mentions from websites and organisations in your area and your sector, starting from original content. From Cantù we support companies in Como, Brianza and Milan, choosing local and industry sources with clean practices and periodic reports: local link building.
To understand which old pages to update, you compare importance for the business, visit data and quality of the copy. Strategic or already visited pages come first. Our team in Cantù sets these priorities for companies in Como, Brianza and Milan.
The Google Business profile is looked after by filling in every section with true, up-to-date information: description, services, photos, video and regular posts consistent with the website. For companies in Como, Cantù and Milan it is the shop window shown in local searches, so it must describe the business clearly.