How to choose for your company
A blog suits those who want to answer customers' questions directly. A magazine suits those with a sector rich in content, photos and video to showcase, as is the case for many companies in Cantù, Como and Brianza. Together we assess resources, goals and the materials available.
The right format to start with
You can start with a simple blog and grow it into a magazine. The editorial work builds on our creative strategy, for companies between Milan, Como and Lugano.
Blog or magazine: which is right for you?
Write to us, we'll help you choose the format.
You choose article topics starting from customers' real questions, keywords and competitor analysis. In Cantù and Como we build a topic calendar linked to the company's services, so every article has a precise purpose.
You write an SEO article by answering one precise question, with a clear structure, a natural keyword and a next step for the reader. For companies in Como and Milan, our team in Cantù takes care of search intent, headings and links to the service pages.
The publishing frequency depends on resources, sector and goals: consistency matters more than quantity. For companies in Como, Brianza and Milan we build a sustainable calendar that the team in Cantù can follow over time without sacrificing the quality of the copy.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.
You tell by comparing, for each article, organic visits, reading and leads generated, not just the number of clicks. For company blogs in Como, Brianza and Milan, our team in Cantù identifies the articles to update, strengthen or link better.