How to compare different messages
To compare different messages within a campaign you publish several variants of the same ad and see which one raises more interest.
Our Cantù team, in the province of Como, sets up the comparison in an orderly way, for companies in Como, Brianza and Milan.
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By starting from the company, its audience and the market it operates in, with no standard campaigns. From Cantù, in the province of Como, our marketing team adapts messages and language to businesses in the area between Lugano and Milan, working in person and online with each client.
AI is a working tool: it helps the team develop ideas and variants, while strategy and checks remain with people. In Cantù, in the province of Como, we use artificial intelligence for content and code, with the same approach for companies in Como, Brianza and Milan.
By starting from a specific offer, a precise audience and a concrete benefit, in language true to the brand. A generic ad does not set the company apart from others. From Cantù, near Como, we help companies in Como, Brianza and Milan tell what makes them different.
To understand which messages generate the most interest you compare headline and text variants, which communicate different strengths of the offer, and analyse the campaign data. We help companies in Como, Brianza and Milan from our team in Cantù.
To keep visual identity consistent in ads, you start from the logo, tone of voice and style already defined and use them in the same way in every message and on the destination website. We help companies in Como, Brianza and Milan from our studio in Cantù.