How do you keep the brand's visual identity consistent in ads?

The NewVisibility team, communication agency in Cantù
Brand consistency

Keeping visual identity consistent in ads

To keep the brand's visual identity consistent in ads you need to start from the logo, tone of voice and style already defined, and use them in the same way in every message and on the website the ad links to.

A recognisable brand builds trust. From our studio in Cantù, in the province of Como, we help companies in Como and Brianza keep ads, website and communication together.

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Consistency

What to keep aligned

  • Tone of voice and style of the copy.
  • The message of the ads and of the landing page.
  • Brand elements that recur across the different channels.

With several headline and text variants you communicate different strengths while keeping the same brand personality. If the identity is not yet defined, you first need to work on it through a dedicated process, including for companies in Milan and Lugano.

Portfolio

Brands and projects we handle

Contact

A consistent brand everywhere

Let's talk about your identity and how to bring it into your campaigns.

Contact us
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To handle the contacts generated by a campaign you decide in advance where enquiries arrive, who takes charge of them and how they are stored and followed up over time, including through ERP or CRM integrations. We work from Cantù with companies in Como, Brianza and Milan.

To prepare a Cantù company's website before a campaign, you check content, clarity of the offer, mobile navigation and the path to contact. We are in Cantù, in the province of Como, and also work with companies in Brianza and Milan.

Entrusting website and campaigns to the same Como agency means having a single point of contact, aligned messages and fewer handovers between suppliers. NewVisibility has an in-house team in Cantù covering development, photo, video and marketing, and supports companies between Milan and Lugano.

Besides the advertising investment, consider the agency's management service and ad creation, plus any complementary activities such as a website or SEO content. NewVisibility, in Cantù, discusses this from the quote stage with companies in Como, Brianza and Milan.

An in-house team reduces handovers between different suppliers: strategy, ads, website, photo and video are coordinated in the same place. NewVisibility works this way in Cantù, in the province of Como, for companies in Como, Brianza and Milan that want campaigns consistent with the rest of their communication.

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