Why newsletters and social media complement each other
Newsletters and social media complement each other because social media generate visibility and attention, while the newsletter turns that attention into a direct relationship that does not depend on algorithms.
For a company in Como or Milan this means using social media to get known and the newsletter to stay in touch with people who have already shown interest. Find out more about social media management.
One journey, several channels
An example of coordination between channels.
To start a newsletter project you begin with goals and audience, then prepare the contact list, design the layout and set a sending calendar. We follow every stage from our Cantù studio, for companies in Como, Brianza and Milan, with either full delegation or self-managed use.
Companies in Como and Brianza with customers to keep over time get the most value from a newsletter: furniture, fashion, industry, pharmaceuticals, services, institutions and horeca. NewVisibility, a Cantù agency with an in-house team, tailors design, lists and reports to your sector.
A newsletter is worthwhile for a company between Como and Milan because it is your own channel, direct, measurable and independent of algorithms. NewVisibility works from Cantù with an in-house development, design and marketing team, and also supports Milanese businesses remotely.
A newsletter ends up in spam when filters consider it unreliable: unauthenticated sender, poorly maintained list, suspicious content or unusual sending patterns. It happens to serious companies in Como, Brianza and Milan too; in Cantù NewVisibility checks configuration, lists and content to address the causes.
Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.