Behind-the-scenes video for the Zurich armchair by Gianfranco Ferré Home
For Gianfranco Ferré Home, we produced a ‘making-of’ video for the Zurich armchair, to showcase the craftsmanship behind a piece that combines structured forms with soft materials, in keeping with the brand’s sartorial aesthetic.
Close-up shots follow the artisans’ movements and the materials, from the upholstery to the finishes. The video is in portrait format and lasts approximately 35 seconds: designed for Reels, Stories and the product’s social media campaigns.
The main video is in 9:16 vertical format (1080x1920) and lasts 35 seconds. The video is designed for Reels, Stories and social media campaigns.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making-of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making-of’ video brings the value of the work out of the workshop: it showcases the time, craftsmanship and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team working on every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. In a ‘making-of’ video, the perspective is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In our ‘making-of’ videos, we also pay close attention to sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Our deliverables are designed for multiple channels, with horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working on a project for a brand within the ONIRO group. We handled the filming, editing, post-production and sound design.
Because it’s designed for Reels and Stories: 9:16 (1080x1920) fills the entire phone screen. You can also create a horizontal edit from the same footage for your website and YouTube.
The main video is in a 9:16 vertical aspect ratio (1080x1920).
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.