Gianfranco Ferré Home Video production for the Salone del Mobile 2024
Video production for the Salone del Mobile 2024 Photo/Video
Video of the Gianfranco Ferré Home stand at the Salone del Mobile 2024
At the 62nd edition of Salone del Mobile.Milano, the Gianfranco Ferré Home stand focuses on contrasts, exploring the harmony between seemingly opposing concepts: industrial style and a cosy atmosphere, minimalist furniture and sculptural pieces. NewVisibility produced the video.
Spacious, open areas emphasise the contrast between hard and soft, with metallic elements featuring industrial lines paired with organic shapes and enveloping fabrics, all set against a neutral colour palette. The footage shifts from close-ups to wide shots with a decisive rhythm.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 10 seconds. The final delivery also includes 4 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips support the trade fair’s communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It’s the simplest way to showcase the collections to customers, architects and agents who didn’t attend the trade fair, and to feed the brand’s channels after the event.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is tailored to the platforms it will be published on: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
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NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Clips lasting around 15–20 seconds, designed for social media, which showcase individual areas of the exhibition with a brisk pace.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreement on timing: we film once the stand is ready, before or during the fair days, so that videos and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.