Gianfranco Ferré Home Video production for the Salone del Mobile 2023
Video production for the Salone del Mobile 2023 Photo/Video
Video of the Gianfranco Ferré Home stand at the Salone del Mobile 2023
At the 61st edition of the Salone del Mobile in Milan, Gianfranco Ferré Home presented its new collection in a space of around 300 square metres, featuring a living room, dining room and bedroom. NewVisibility captured the essence of the luxury furniture brand in the video of the stand.
The architecture recreates a contemporary loft, with spacious open-plan areas separated by steel elements and concrete walls. The video highlights clean, sinuous lines, materials and handcrafted details in a fast-paced narrative, concluding with the brand’s logo.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 10 seconds. The final delivery also includes three clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips showcase individual spaces.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing us to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
A loft-style design featuring large open spaces, steel elements and concrete walls that showcase the collection.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreement on timing: we film once the stand is ready, before or during the fair days, so that videos and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.