Gianfranco Ferré Home Video production for luxury furniture brands
Video production for luxury furniture brands Photo/Video
On-location video shoot for Gianfranco Ferré Home in Montevecchia
To highlight the timeless elegance and attention to detail of Gianfranco Ferré Home’s products, a special location was chosen: the Società Agricola Il Ceresè in Montevecchia. NewVisibility filmed a video here, featuring sophisticated cinematography and meticulous post-production.
The architecture, with its concrete surfaces, large windows and sculptural forms, provides the ideal backdrop for the new collection: chairs, armchairs, coffee tables and accessories interact with the natural light and the surrounding greenery. The rhythm is bold.
The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 42 seconds. The delivery also includes 13 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The main video lasts approximately 1 minute and 42 seconds, whilst the vertical clips allow for weeks of content on social media.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. Filming at a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. For on-location videos, the choice of venues, the natural light at the time and the angle of view are key: we carry out a site survey before filming and, where necessary, also shoot from above using drones.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. We also use drones for location and corporate videos. Every video is designed for the channels on which it will be shown: websites, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
At the Società Agricola Il Ceresè in Montevecchia, an architectural setting of concrete, glass and sculptural forms.
A series of vertical clips, each focusing on a detail or a setting, for Reels and Stories.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.