Gianfranco Ferré Home Video production for the 2025 Salone del Mobile
Video production for the 2025 Salone del Mobile Photo/Video
Video of Gianfranco Ferré Home at the Salone del Mobile 2025
The Gianfranco Ferré Home 2025 collection, presented at Salone del Mobile.Milano, reinterprets luxury with understated, distinctive style. NewVisibility has documented the exhibition design in a video that explores the colour palette of deep blues, sophisticated greys and warm wooden accents.
The interplay between structured forms and soft materials creates a dynamic balance between strength and elegance, and the video captures this through moving shots and close-up details. The pace is brisk, the editing incisive.
The main video is in 16:9 landscape format (1920x1080) and lasts 56 seconds. The delivery also includes 5 clips in 9:16 portrait format (1080x1920), designed for reels and stories. The video is designed for the website, YouTube and social media; the vertical clips support the trade fair’s promotional campaign.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who couldn’t attend and providing material for newsletters and sales presentations.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a decisive pace, with the same team handling every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. At trade fairs, time is tight and lighting is uncontrollable: we carry out a site visit before the event opens, map out a sequence of locations and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our equipment includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Deliverables are designed for multiple channels, featuring both horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Individual areas of the exhibition, such as bedrooms, living rooms and dining rooms, featured in content designed for Reels and Stories.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreement on timing: we film once the stand is ready, before or during the fair days, so that videos and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.