On-location video shoot for Gianfranco Ferré Home: a loft in Milan
The videographers at NewVisibility had the honour of capturing the unique essence of a Milanese residence in a video dedicated to Gianfranco Ferré Home. The brand chose a loft to showcase its furnishings in a domestic setting.
Using professional cameras and careful lighting, the video captures every nuance and detail of the space: large windows, surfaces that complement the furnishings, and an enveloping atmosphere. The pacing is confident, with camera movements guiding the viewer’s gaze from one element to the next.
The main video is in 16:9 landscape format (1920x1080) and lasts 11 seconds. The delivery also includes 6 clips in 9:16 portrait format (1080x1920), designed for Reels and Stories. The video is designed for websites, YouTube and social media; the vertical clips showcase individual rooms.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. Filming at a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site survey right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. For on-location videos, the choice of venues, the natural light at the time and the angle of view are key: we carry out a site visit before filming and, where necessary, we also shoot from above using drones.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We also use drones for location and corporate videos. The editing always has a brisk pace, as this is what’s required for content aimed at trade fairs and social media. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because it shows the furniture in its natural setting, with real lighting and proportions, and gives a clearer idea of how it would look in a home.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.