Video of Gianfranco Ferré Home at the Salone del Mobile 2026
The new Gianfranco Ferré Home collection, unveiled at Salone del Mobile.Milano 2026, reinterprets luxury with an understated yet distinctive style, characterised by clean lines, balanced proportions and meticulous attention to detail. NewVisibility produced the video.
The interplay between structured forms and soft materials creates a dynamic balance between strength and lightness, rigour and fluidity. The video captures the elegance and style of the exhibition space with a fast-paced edit lasting approximately 57 seconds.
The main video is in 16:9 landscape format (1920x1080) and lasts 57 seconds. The delivery also includes three clips in 9:16 portrait format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips support the trade fair’s promotional campaign.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to feed the brand’s channels after the event.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The elegance and style of the exhibition space: structured forms, soft materials and attention to detail in the new collection.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreement on timing: we film once the stand is ready, before or during the fair days, so that videos and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.