To link a technical sheet to a QR code, a code is printed on the product or packaging that opens the product page on the website, where the sheet is always up to date.
The QR code points to a stable address: if the sheet is revised, whoever scans it immediately finds the current version, even on products already in circulation. For companies in Como and Brianza it is a simple way of linking the product to the website.
The choice depends on the product and its conditions of use.
A readable technical sheet is designed with a fixed layout, the same for all products, a clear hierarchy and characteristics in comparable tables. The template is designed once, in line with the visual identity, and applied to the whole range of companies in Como, Brianza, Milan and Lugano.
Technical sheet revisions are managed by changing the source data and regenerating the document, which replaces the previous one. Checking the content is up to the technical or quality office; for companies in Como, Brianza, Milan and Lugano the website and downloads always show the current revision.
To make product technical sheets findable online, NewVisibility, a web agency in Cantù, publishes them as website pages on an enterprise CMS, with an in-house team, ERP and PIM integrations and SEO and AIO optimisation. A service for companies in Como, Brianza, Milan and Lugano, with no ranking promises.
The catalogue presents products with images and descriptions to convey the range; the price list is an operational document with the economic terms. For companies in Como, Brianza and Milan they can come from the same data and always stay consistent with each other.
Product sheets in several languages are generated from the same data: there is a single structure and the texts are filled in the chosen language. Photos and attributes stay the same, so for companies in Como and Brianza adding a language means adding translated texts, with no re-layout.