What distinguishes shots for clients from behind-the-scenes ones?

To choose which shots to show, we assess relevance for the audience, consistency with the brand and intended use, across website, social media and print. In Cantù we make the selection together with you, for companies in Como, Brianza and Milan, keeping only the images that strengthen the message.

Showing people in company photos makes the company more recognisable and approachable: products show what you sell, people show how you work. For companies in Como and Brianza it strengthens continuity between what you meet in person and what you find online, with attention to consent.

A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

With website, photo and video in the same Cantù team, the idea stays consistent through to the finished project, with no handovers between different suppliers. For companies in Como, Brianza and Milan this means a single point of contact and content designed from the start for the channels where it will be used.

On its website a company can publish behind-the-scenes content such as galleries of candid shots, short videos of the work and stories about the people. The Cantù team designs bespoke websites for companies in Como, Brianza and Milan, including this content with judgement.