NewVisibility's method in brief
NewVisibility's design method for award-winning websites is based on three steps: research, structure and interface. We do not start from a template, but from the brand and its content.
According to the Awards page, every project starts from research on visual language, information architecture and interface systems. The result is a site designed to be intuitive, effective and recognisable, in which innovation, design and technology work together.
The work takes place in Cantù, in the province of Como, with an in-house team that follows the project from idea to launch. The technical foundations are always the same: a bespoke website, an enterprise CMS and hosting on NewVisibility's own managed servers, with photo and video produced in-house.
An award recognises the site and does not promise results: the method is there to build a solid project for companies in Como, Brianza, Milan and Ticino.
Because a quality website must be beautiful to look at, simple to use and able to explore new paths: if one of the three dimensions is missing, the experience is weakened. It is the principle the Awards page attributes to the Pagano site and that NewVisibility brings to its projects from Cantù, Como and Brianza.
Doing research on visual language means understanding which images, shapes and tones a brand wants to use to present itself online, before designing the pages. It is the first starting point of every NewVisibility project, an agency in Cantù (Como) with in-house photo and video.
Information architecture is the way a site's content, pages and journeys are organised, so that visitors understand where they are and find what they are looking for. NewVisibility designs it in Cantù, in the province of Como, before the graphics, for the websites of companies in Como, Brianza and Milan.
A site reflects a furniture company's contemporary design when it translates its shapes and lines into visual language, information architecture and an interface system. It is the approach of our team in Cantù, in the province of Como, visible in the MisuraEmme site.
You present it with a site that makes complex work readable for people assessing it from afar: this is the case of Pagano, awarded in 2026, with projects around the world. In Cantù, in the province of Como, we work on content structure, visual language and multilingual sites.