What is set up to read AI traffic
The work starts from the website and the analytics tools already in use.
A website ready to be measured
Tracking works best if the website is built with data in mind: on our web development service the in-house team in Cantù takes care of structure and analytics. This applies to companies in Milan, Brianza and Canton Ticino.
Want to track AI visits on your website?
Tell us about your situation: we work from Cantù with companies in Como, Milan and Lugano.
AI share of voice shows how often a brand is named compared with its competitors for a chosen set of questions. For a company in Como, Brianza or Milan it is an indication of a trend, not a guaranteed ranking, because AI answers vary.
For citation monitoring you repeat the same questions to AI assistants at regular intervals, noting dates, names cited and sources. This way a company in Como or Brianza sees how its presence changes, including in comparison with Milan and Lugano.
For AIO monitoring you combine website analytics, manual checks of AI answers and, where useful, third-party services. For companies in Como and Cantù it is best to start from what you already use and add tools only when they serve your goals.
The frequency of the AIO audit depends on the sector, changes to the website and the company's initiatives: there is no deadline that suits everyone. For a company in Como or Brianza with frequent news it makes sense to check more often, always using the same questions to compare results.
Website visits with Google's AI answers can change in different ways depending on the search, sector and content: those who want to dig deeper open the sources, while those looking for a quick answer may stop at the summary. For companies in Cantù and Milan it should be observed case by case, with no numerical forecasts.