AI share of voice is built by choosing a group of questions representative of your market, putting them to AI assistants and observing which names appear. For a company in Como, Brianza or Milan it is a way to understand its presence compared with direct competitors.
The figure is only useful if read with caution.
AI answers vary from one request to the next and from one assistant to another: share of voice is therefore an indication of a trend, not a guaranteed ranking. In Cantù we use it as a starting point to decide where to act on content and website. For the work on texts, see the SEO content page.
Write to us from Como, Brianza, Milan or Lugano.
For citation monitoring you repeat the same questions to AI assistants at regular intervals, noting dates, names cited and sources. This way a company in Como or Brianza sees how its presence changes, including in comparison with Milan and Lugano.
For AIO monitoring you combine website analytics, manual checks of AI answers and, where useful, third-party services. For companies in Como and Cantù it is best to start from what you already use and add tools only when they serve your goals.
In Google Analytics you create a grouping of sources that includes the domains of AI assistants, to compare with the standard channels and with the website's goals. For companies in Como, Milan and Lugano we also check cookie consent and privacy.
Website visits with Google's AI answers can change in different ways depending on the search, sector and content: those who want to dig deeper open the sources, while those looking for a quick answer may stop at the summary. For companies in Cantù and Milan it should be observed case by case, with no numerical forecasts.
The cost of an AIO service depends on the state of the website, the number of topics to cover, the languages and the continuity of the work. That is why there is no standard price: for a company in Como, Brianza or Milan we assess the case together with the team in Cantù, starting from what is really needed.