Google's AI answers can change how users reach a website, but the effect depends on the type of search, the sector and the content of the page.
If the answer already satisfies the question, users may not need to open a website; if they want to dig deeper, compare or contact a company, the links to sources remain an entry point. That is why talking about website visits with Google's AI answers in absolute terms makes no sense: every company, from Cantù to Milan, needs to be observed with its own data. We do not provide numerical forecasts and we do not promise increases or drops in traffic.
