Google chooses the pages to show using criteria we do not control and that may change. For those who want to get into the sources cited in AI Overviews, it makes sense to make the website as understandable as possible, starting from customers' real questions. This is the method we follow from Cantù with companies in Como, Brianza and Milan, in coordination with SEO, which remains essential.
What you can work on
Factors under the company's control, with no promise of citation.
Work that starts from the website
Content and the technical side need to be looked after together: our in-house team in Cantù, in the province of Como, handles development and SEO and AIO optimisation on an enterprise CMS and our own managed servers.
Domains, email and servers
Shall we talk about your website?
We are in Cantù: write to us to talk it over, from Como, Milan or Lugano.
The featured snippet and the "People also ask" section are short answers shown by Google in the results. Writing pages with a first sentence that answers and a well-ordered follow-up also helps AIO, for companies in Cantù, Como and Milan, but no technique guarantees appearing.
The searches that trigger AI answers are generally full questions, requests for explanations, comparisons and problems to solve, but Google decides case by case and changes over time. For companies between Como, Brianza and Milan it is worth observing the searches in your own sector.
Gemini is Google's family of artificial intelligence models, used in various products. How it uses web content depends on the product and may change. For companies in Cantù, Como or Milan the sensible choice is to publish clear, correct and up-to-date content.
To get recommended by AI as a Como company you need to make services, area of activity and data clear on your website and external sources, starting from customers' questions. From Cantù we help companies from Como get understood by AI, without being able to guarantee any citation.
The differences between ChatGPT, Gemini and Perplexity concern how they integrate web search, how they show sources and how they change over time. For a company in Como or Brianza it is better to focus on clear content and a consistent brand, useful to every assistant, rather than relying on the details of a single platform.


