What is Gemini and how does it use web content?

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Gemini

What Gemini is

Gemini is Google's family of artificial intelligence models, used in different products and features, including conversational assistants and some AI answers in search.

Exactly how it uses web content depends on the product and the settings, and Google may change it: that is why we stay general and do not describe unverified mechanisms. For a company in Cantù, Como or Milan the sensible choice is to publish clear, correct and up-to-date content that an AI system can understand well.

What to keep in mind

Key points, with no promises

Cautious guidance for those with a company website.

Clarity
understandable, well-organised texts
Accuracy
true, verifiable information
Updating
pages reviewed regularly
Accessibility
a website readable by people and automated systems
Portfolio

Projects created by our team

Want to talk about your website?

We work from Cantù with companies in Como, Brianza, Milan and Ticino.

Services of interest

Local search with AI becomes more conversational: users ask for a recommendation and receive a few suggestions. For a business in Como, Cantù or Brianza, a clear location and service area, pages that explain what you do and consistent information everywhere all count, with no guarantee of appearing.

The Google Business Profile collects name, address, opening hours and contacts: keeping it correct and consistent with your website helps you be described accurately. For companies in Cantù and Brianza it is an orderly base to start from, but it does not guarantee appearing in AI answers.

NewVisibility, a web development agency in Cantù (Como), can handle SEO and AI Overviews for companies in Como, Brianza, Milan and Lugano: an in-house team for development, photo, video and marketing, an enterprise CMS, our own managed servers and CSSDA awards. We don't promise citations or rankings.

A slow or JavaScript-dependent website may be read incompletely by crawlers, which do not always run scripts. Serving the main content in the HTML reduces the risk. We look after the speed and rendering of bespoke websites for companies in Como and Milan.

Visits from ChatGPT and Perplexity are tracked in the website's analytics data, by grouping the hits that come from the domains of AI assistants. Some visits do not show where they came from, so the figure is an indication: we check it for companies in Como, Cantù and Milan.

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