The assessment is both qualitative and quantitative.
Elements
What goes on the scales
- Goals agreed at the start of the project
- Requests and enquiries coming from the website
- Presence and accuracy of the brand in AI answers
- Value of content that can also be reused for SEO
Honesty
No promises of returns
Since AIO results are not guaranteed, the return too should be read with caution and over the long term. Our team in Cantù helps companies in Milan and Lugano tell useful signals from noise. For costs see the AIO page.
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AIO indicators fall into three families: the brand's presence in AI answers, the quality of the information reported and visits from AI assistants. In Cantù we choose them with each company in Como or Brianza based on its goals, reading them over time and not from a single test.
Visits from ChatGPT and Perplexity are tracked in the website's analytics data, by grouping the hits that come from the domains of AI assistants. Some visits do not show where they came from, so the figure is an indication: we check it for companies in Como, Cantù and Milan.
AI share of voice shows how often a brand is named compared with its competitors for a chosen set of questions. For a company in Como, Brianza or Milan it is an indication of a trend, not a guaranteed ranking, because AI answers vary.
With AIO a company can aim for clearer content, consistent information and a brand recognised as a reference in its sector. These are working goals, not guarantees of being cited in AI answers. NewVisibility defines them case by case with companies in Como, Brianza and Milan.
Faced with "best company in Como", AI usually suggests a few names, justifying them with the information it finds on the web. Clarity of content, consistency of data and reputation all count. There is no single verdict and nobody can guarantee being named in the answers, in Como or in Brianza.