
Access and content by category
For events in Como, Milan and Lugano we define with you what to reserve for each group. For particular needs, such as seating, we assess the best solution together with the team.

For an event it is best to plan at least VIP, press, clients and staff, adding partners, suppliers or speakers if needed. Guest categories are defined according to the event format: in Cantù, in the province of Como, we configure them with you for companies in Como, Brianza and Milan.
A guest is assigned to the right category from the invitation, the registration or the guest list, and the team can correct it by hand at any time. For companies in Como and Brianza, NewVisibility sets up the system from Cantù so that assignment happens automatically.
Dedicated access for VIP and press is managed by assigning each category its own pass and entry rules, checked with a tablet scan. NewVisibility develops this system in Cantù for events of companies between Como, Milan and Lugano.
Yes, you can send different invitations to groups of guests: VIP, press, clients and staff each have their own messages, access and materials. NewVisibility configures the categories in the system in Cantù, so each group, for events between Como, Brianza and Milan, automatically receives what it is entitled to.
It depends on your goal: open registration widens the audience, while invitation-only gives you more control over who attends. You can also choose based on guest categories. In Cantù we set up the system for events of companies in Como, Brianza and Milan.