How do you manage a complex product catalogue online?

A complex product catalogue is managed online with a robust platform, a clear structure of categories and filters, and data synced from your PIM or management software.

For a complex industrial catalogue we use Magento (Adobe Commerce), a robust, modular platform suited to many items, variants and technical sheets. By connecting the e-commerce site to the PIM or ERP, descriptions, codes and stock update automatically, with no double entry.

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Online catalogues built for industry

Some of the e-commerce sites we have built for industrial and manufacturing companies.

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Is your catalogue complex?

Tell us about your products and systems: together we will design the structure of your online catalogue.

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NewVisibility, communication and digital marketing agency in Cantù

With a B2B e-commerce site with reserved access: dealers and buyers log in with their own credentials, browse dedicated catalogues and price lists and send orders online, which reach your management software without being retyped. NewVisibility integrates B2B payments and couriers, with every order tracked until delivery.

With a bespoke ERP and PIM integration: the PIM feeds the catalogue and product pages, the ERP receives orders and updates stock, price lists and clients, with no double entry. NewVisibility analyses the systems in use and the data flows, then builds the connecting modules for the e-commerce site.

Through reserved access: in a B2B e-commerce site each client, after logging in, sees their own custom price lists, catalogues and payment methods, assigned by category. If the price lists are already in your ERP, NewVisibility syncs them with the shop so they always stay aligned.

By configuring the shop by country and client type: an industrial e-commerce site can present the catalogue in several languages, show prices in several currencies and apply VAT by country. NewVisibility sets it up on Magento; the tax rules of each market should be checked with your consultant.

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