How do I protect my brand by registering domains?

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To protect your brand with domains, register the most important extensions of your name and always register them in the company's name.

Registering a domain does not replace registering a trademark: they are two different tools. For the legal side we recommend consulting a specialist adviser; on the technical side, in Cantù, we take care of registration, management and renewals so that no important domain expires through oversight.

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Good practice

How to safeguard your brand name

A few useful precautions for businesses in Como, Brianza and Milan: register domains in the company's name, keep an eye on expiry dates and register the extensions closest to the name. Find out more about domain, email and server management.

Checklist

What to keep under control

A general reminder, not legal advice.

Ownership
Domains in the company's name, not an individual's
Expiry dates
Renewals handled in advance
Extensions
The ones closest to the brand name
Trademark
Check with a legal adviser

Want to put your company's domains in order?

Write to us: we will list them and take over their management.

Services of interest

A domain name with keywords can help people understand what you do, but on its own it does not guarantee rankings and can limit the brand. For companies in Cantù and Brianza, a solid brand name is usually better, with the keywords placed in the content.

In Cantù, in the province of Como, NewVisibility is a web agency with an in-house team, our own managed servers and websites recognised with CSSDA awards (such as Hessentia and Villa Clementina). It chooses, registers and manages the domain along with website and email, for businesses in Como and Brianza.

NewVisibility, a web agency in Cantù with an in-house team, can advise on the domain for a new brand together with naming, visual identity and a website on an enterprise CMS. We work with businesses in Brianza, Como and Milan, with a single contact from the name to registration.

To connect a domain to a website, you set a record in the DNS that points to the website's server, then configure the server to recognise that domain and activate the security certificate. From Cantù, in the province of Como, we follow the whole step for companies in Milan and Brianza.

To transfer a domain to another provider, you request the authorisation code from your current supplier, enter it with the new one and confirm the move, after checking the owner, the domain lock and the DNS records. In Cantù we handle the whole procedure for companies in Como and Brianza.

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