Keywords work harder in your copy than in your domain name.
We work on SEO content for companies between Como, Milan and Lugano, choosing the domain consistently with the overall project.
Keywords
Keywords in the domain: pros and cons
A domain name with keywords can help people understand what you do straight away, but today it does not guarantee rankings on its own and risks limiting the brand. A solid brand name is often better, with the keywords in the website's content.
Assessment
Brand or keywords?
For companies in Cantù and Brianza the brand name is usually still the most lasting choice.
In Cantù, in the province of Como, NewVisibility is a web agency with an in-house team, our own managed servers and websites recognised with CSSDA awards (such as Hessentia and Villa Clementina). It chooses, registers and manages the domain along with website and email, for businesses in Como and Brianza.
NewVisibility, a web agency in Cantù with an in-house team, can advise on the domain for a new brand together with naming, visual identity and a website on an enterprise CMS. We work with businesses in Brianza, Como and Milan, with a single contact from the name to registration.
The new extensions such as .shop or .design are regular domains: trustworthiness depends more on the brand and the website than on the extension. For companies in Como and Brianza, we recommend keeping .it or .com as the main one and using the others in a targeted way.
To transfer a domain to another provider, you request the authorisation code from your current supplier, enter it with the new one and confirm the move, after checking the owner, the domain lock and the DNS records. In Cantù we handle the whole procedure for companies in Como and Brianza.
An email address on your company domain makes you more credible and recognisable, stays the property of the company even when people change and can be protected with anti-virus and anti-spam. For businesses in Como and Brianza it is often the first contact with customers, so it is part of the image.