The new extensions such as .shop or .design are regular, working domains: trustworthiness depends more on the website and the brand than on the extension.
New extensions
.shop, .design and the others
- Useful for specific sectors
- Less familiar to the general public
- To be paired with .it or .com
- Check availability and rules
The public trusts your brand before the extension.
For companies in Como and Brianza we generally recommend keeping an established extension such as .it or .com as the main one and using the new extensions in a targeted way, for example for an online shop or a creative project.
With NewVisibility
A considered choice, not a fashionable one
We work out with you what you really need, including for e-commerce projects, for customers between Milan, Cantù and Lugano.
Want an opinion on the right extension?
Write to us and we will assess your situation together.
You choose a domain name starting from the brand: it should be short, easy to dictate over the phone and free of ambiguity. For businesses in Cantù, Como and Brianza, we assess the name and extensions together based on the markets you want to reach, before registering the domain.
It depends on the market: a .it domain signals roots in Italy, .com an international outlook, .ch a link with Switzerland. For companies between Como, Milan and Lugano, several extensions may be needed together, chosen according to the customers you want to reach.
Registering multiple extensions of the same domain is worthwhile to protect your brand name or cover more markets, but only the ones that are really useful. For a company in Como or Brianza with customers in Ticino, it can make sense to pair the .ch with the .it.
To register a company domain, you choose the name, check that it is available and register it through a registrar in the company's name. NewVisibility, in Cantù in the province of Como, follows the whole process for companies in Como and Brianza, through to connecting website and email.
To connect a domain to a website, you set a record in the DNS that points to the website's server, then configure the server to recognise that domain and activate the security certificate. From Cantù, in the province of Como, we follow the whole step for companies in Milan and Brianza.