How do you choose a domain name for a company?

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You choose a company's domain name starting from the brand: it should be short, easy to dictate over the phone and free of ambiguity.

A good name reflects the company name or brand, avoids unnecessary hyphens and numbers and is written the way it is pronounced. For the businesses in Cantù, Como and Brianza we work with, we always start with a conversation about the name and the markets to reach, before registering anything.

Start from the brand

The strongest domain matches the name customers already know you by.

Think of who has to write it

Try saying it aloud: if it raises doubts about the spelling, it is better to simplify it.

Look at your markets

If you work between Milan and Lugano, work out with us which extensions you really need.

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NewVisibility, communication and digital marketing agency in Cantù
With NewVisibility

The domain as part of the project

The name is chosen together with the website and company email, so everything stays consistent. Our in-house team in Cantù handles registration, management and renewals.

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Portfolio

Websites with domain and servers managed by us

Are you choosing the domain for your company?

Write to us: we will assess the name and extensions together.

Services of interest

It depends on the market: a .it domain signals roots in Italy, .com an international outlook, .ch a link with Switzerland. For companies between Como, Milan and Lugano, several extensions may be needed together, chosen according to the customers you want to reach.

Registering multiple extensions of the same domain is worthwhile to protect your brand name or cover more markets, but only the ones that are really useful. For a company in Como or Brianza with customers in Ticino, it can make sense to pair the .ch with the .it.

The domain name affects SEO only indirectly: it helps recognition and trust, but content and the technical quality of the website weigh more. From Cantù we help companies in Como and Milan combine domain, website and SEO content.

To connect a domain to a website, you set a record in the DNS that points to the website's server, then configure the server to recognise that domain and activate the security certificate. From Cantù, in the province of Como, we follow the whole step for companies in Milan and Brianza.

To transfer a domain to another provider, you request the authorisation code from your current supplier, enter it with the new one and confirm the move, after checking the owner, the domain lock and the DNS records. In Cantù we handle the whole procedure for companies in Como and Brianza.

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