Is it worth registering several extensions of the same domain?

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Registering multiple extensions of the same domain is worthwhile when you want to stop others from exploiting your name or to cover more markets.

There is no need to register them all: you choose the ones that are really useful, usually the main extension and those of the markets you work in. For companies in Como and Brianza with customers in Ticino, for example, it can make sense to pair the .ch with the .it.

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Assessment

What to consider before registering

Every extra domain has to be managed and renewed: a targeted choice is better than an indiscriminate collection. We take care of it, together with domain, email and server management.


Why do it

The most common reasons

The situations in which multiple extensions make sense.

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  • Protect your brand name
  • Cover more markets
  • Avoid typing errors
  • Redirect to the main website
Portfolio

Some web projects

Which extensions should you register for your brand?

Services of interest

The domain name affects SEO only indirectly: it helps recognition and trust, but content and the technical quality of the website weigh more. From Cantù we help companies in Como and Milan combine domain, website and SEO content.

If the domain you want is already taken, you can try a variant of the name, another extension, or check whether the domain can be transferred, without infringing anyone else's trademark. From Cantù we help companies in Como and Brianza find the alternative most consistent with the brand.

To protect your brand with domains, register the extensions closest to your name, register them in the company's name and keep renewals under control. Legal trademark protection should be checked with a consultant. In Cantù we manage domains for businesses in Como and Brianza.

An email address on your company domain makes you more credible and recognisable, stays the property of the company even when people change and can be protected with anti-virus and anti-spam. For businesses in Como and Brianza it is often the first contact with customers, so it is part of the image.

The cost of a domain depends mainly on the extension chosen (.it, .com, .ch or others), on the registration and periodic renewals, as well as technical management. From Cantù, in the province of Como, NewVisibility handles choice, registration and renewals for companies in Brianza and Milan, avoiding forgotten expiry dates.

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