From your premises to our filming
The work is divided into clear stages:
- initial meeting to understand objectives, audience and channels;
- site visit and filming at your premises or at the chosen locations, with our equipment;
- editing in our studios in Cantù, with shared remote revisions;
- delivery of the formats for website, social media and trade fairs.
What changes if your company is not in Como
Almost nothing: we agree dates and logistics in pre-production and handle the steps remotely. For filming in Ticino or Milan we tell you in advance what to prepare; for the personal data of the people filmed and release forms, we recommend defining everything in writing, with a consultant if needed.
Based in Milan or Ticino and want a video?
Tell us about your project and where you are based: we will explain how we organise the production.
Colour correction balances the exposure, contrast and colours of every shot, so the video looks natural, consistent and true to your products. In Cantù, in the province of Como, we handle it together with the edit for companies in Como, Brianza, Milan and Lugano, keeping it distinct from creative colour grading.
The music for a business video is chosen according to the brand's tone, the pace of the edit and the channel, leaving room for the voice. From our studio in Cantù we handle audio and post-production for companies in Como, Brianza, Milan and Lugano, with tracks suitable for commercial use.
Video post-production includes editing, colour correction, audio and music, text and graphics, through to export in the formats for every channel. We handle it in-house in Cantù, in the province of Como, with the same team that shot the video, for companies between Milan and Lugano.
The objective of a business video is defined by clarifying what it must achieve, who it speaks to and where it will be seen, then turning that into a shared brief. In Cantù, in the province of Como, we always start here with companies in Brianza, Milan and Lugano.
To tell a company's history and values, start from people, places of origin and everyday actions, not slogans. With interviews, archive material and footage on site we build a sober story. NewVisibility, in Cantù, produces it for companies in Como, Brianza, Milan and Lugano.