How do you use photos for corporate communication?

Professional photos are used on the home page, service pages, About us and product pages, with a consistent style. By creating website and photos in the same team in Cantù, near Como, the images are designed for the layout from the start.

Professional photos show real people, spaces and products with careful light and composition, and convey professionalism to website visitors. They don't guarantee sales, but they set companies in Como and Brianza apart from generic stock images.

For company social media images you start from objective and audience, choosing clear subjects and a style consistent with the brand. With a planned shoot in Cantù or at your premises between Como and Milan, you get shots suited to the different formats.

To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.

An annual photo plan starts by listing the needs of the coming months, such as products, events, team and campaigns, and grouping them into a few targeted shoots. NewVisibility builds it in Cantù with companies in Como, Brianza and Milan.

To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.

An effective online photo portfolio uses a few strong shots per project, short descriptions and clear categories. In Cantù, in the province of Como, we design it together with the website for companies in Brianza and Milan that want to show their work.

To update website images after a redesign, take an inventory of the photos, decide what to keep and plan a shoot for what is missing. From Cantù we follow website and photos for companies in Como and Milan.

An SME in Como can start with a few targeted images: team portraits, spaces and main products, reused on website and social media. NewVisibility, in Cantù, brings photo, video and website together in one team, with its own equipment and CSSDA awards.

To choose a visual communication partner in Como, consider in-house team, own equipment and the ability to handle photo, video and website. NewVisibility, an agency in Cantù with CSSDA awards, works with companies between Como, Brianza, Milan and Lugano.

A white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media. Often it pays to have both versions: for companies in Como and Brianza we prepare them in the same shoot.

Each channel requires different formats and sizes: lightweight files for the website, dedicated proportions for social media, high quality and the correct colour profile for print. For companies in Como, Brianza and Milan, preparing the right variants from the start, from our studio in Cantù, avoids later rework.

Professional corporate photos show real people and spaces, making the website credible and recognisable instead of using generic images. In Cantù, in the province of Como, we create portraits, shots of spaces and reportage for companies in Brianza and Milan, ready for web and social media.

To get a return on your investment in professional photos, plan all their uses in the brief: website, social media, catalogues and advertising. A well-prepared shoot in Cantù or at your premises in Como provides images you can reuse for a long time, including for communications to Milan and Ticino.

A consistent look and feel is built with clear rules on light, colour, composition and setting, set by the creative direction and applied to every shoot. In Cantù, in the province of Como, we help brands between Brianza and Milan maintain it over time.