Three ways to set up the work
No option is best in absolute terms: it depends on the project.
Locations, models and set design add preparation, coordination and shooting time, so they affect the quote. For companies in Como and Brianza, using your own premises reduces logistics; for external sets or models a site visit and written agreements on usage rights are needed.
A professional photo shoot costs more than stock photos because it creates unique images, consistent with your brand and shot in your own spaces. Stock photos are generic and also used by competitors: in Como, Brianza and Milan the difference shows.
To assess the quote from a photography agency in Como, check that it covers planning, shooting, post-production and usage rights. NewVisibility, in Cantù, offers an in-house team, its own equipment and internationally awarded projects (CSSDA), for companies between Como, Milan and Lugano.
Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.
Between a freelance photographer and an agency the level of coordination changes: a freelancer may be enough for a well-defined shot, while an agency like NewVisibility, in Cantù, adds creative direction, post-production and consistency with website, social media and video. Useful for companies in Como and Brianza.