How can I use Orbital Shot at a trade fair to attract visitors to my stand?

Orbital Shot at a trade fair turns your stand into an attraction: visitors stop, queue up and take your brand to social media.

Orbital Shot is NewVisibility's multi-camera system that freezes time and delivers a dynamic image rotating around the subject. At a trade fair it becomes the reason a visitor stops at your stand instead of walking past. We work from Cantù, in the province of Como, with companies in Brianza, Milan and Canton Ticino.

Attraction

Why it works in front of a stand

In a crowded hall a visitor's attention lasts only a moment. A structure with many cameras arranged in a semicircle and a scene that rotates around people creates instant curiosity and natural word of mouth.

  • people watching from the aisle see what is happening and come closer;
  • people who take part receive content to share;
  • your team has a simple reason to start a conversation.
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To define together

What we decide before the fair

Every fair has different spaces and rules: that is why we start with a conversation with you and, when needed, a site visit.

Space
Area available in the stand or hall
Theme
Consistency with the stand design and brand identity
Flow
Managing the queue and the contacts
Content
How and when to deliver the shots to guests
Portfolio

Orbital Shot video and photo projects

Want Orbital Shot at your stand?

Tell us about your fair and your goals: we will get back to you from Cantù to work out how to fit Orbital Shot into your event in Como, Milan and Lugano.

Services of interest

Because it is a spectacle visible from the aisle: a scene that rotates around people, captured by several cameras at the same instant. Passers-by get curious, join the queue and then share the content. For companies in Como, Brianza and Milan, it is a way to turn footfall into contacts.

You need adequate space in the stand, agreement with the fair organiser on access and set-up, and an installation planned in advance. There are no standard dimensions: from our studio in Cantù, in the province of Como, we assess the fair with you, including a site visit, before the quote.

By linking delivery of the content to a simple step: the guest leaves their details and receives their dynamic image. Your team then has a natural reason to start a conversation with visitors from Como, Milan and Canton Ticino, in compliance with privacy regulations.

Yes: the structure is portable and is installed where needed, in line with the organiser's rules. We work from Cantù, near Como and the Milan area, and agree space, theme and delivery of the shots with you for trade fairs in Milan and Lombardy.

With a clear path covering welcome, shot and content delivery, designed with your team before the event. The space in front of the structure and the role of the host change from fair to fair: from Cantù we help you organise the flow for events in Como, Milan and Lugano.

By starting from the brand identity: the colours, materials and message of the stand guide the set design, background and graphics of the final content, so visitors enjoy a single experience. The NewVisibility creative team in Cantù works with companies in Como, Brianza and Milan, starting from a discussion of the stand concept.

Yes: Orbital Shot showcases products, outfits and people from several points of view in an image that rotates around the subject, a language that suits furniture, fashion and design. We discuss it from Cantù with companies in Como, Brianza and Milan, areas where design and fashion are at home.

By setting goals first and then comparing them with what the stand generated: contacts collected, conversations started, content shared by guests. The indicators depend on the fair and the sector. From Cantù we help companies in Como, Milan and Canton Ticino set up measurement before the event.

It is possible: the structure is portable and our studio in Cantù, in the province of Como, is close to the border with Lugano and Canton Ticino. Transport and customs must be checked case by case with the venue and a qualified consultant; we take care of the creative and operational side.

NewVisibility, the agency in Cantù (Como) that created Orbital Shot and runs it with an in-house team combining development, photo, video and marketing. We work with companies in Como, Brianza, Milan and Lugano, with a single contact from the idea to the management of the stand.

Orbital Shot strengthens your brand image because it associates your brand with a fun, memorable experience that guests talk about on social media. Set design and graphics can echo your company identity, keeping the event consistent for companies in Como, Brianza and Milan.

An experiential marketing activation is an initiative in which people experience the brand first-hand instead of just seeing a message. Orbital Shot is one example: the guest steps into the scene and receives a dynamic image. We design them from Cantù, in the province of Como, for companies in Lombardy and Ticino.

You need power, suitable lighting and access for loading, but the details change with the scene and venue and are defined together during the site visit. The NewVisibility team in Cantù checks them with the venue for events in Como, Milan and Lugano.

The return on an activation with Orbital Shot is assessed by comparing goals and results: footfall at the attraction, content shared by guests and contacts collected. The NewVisibility team in Cantù, in the province of Como, defines the indicators with you before the event, in Como, Milan or Lugano.

To reuse the content on company social channels, you select the best Orbital Shots and place them in the editorial plan: posts, stories, newsletters and website pages. The event keeps working for the brand, including for companies in Como and Brianza.

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