How do you evaluate the result of a trade fair activation?

It is possible: the structure is portable and our studio in Cantù, in the province of Como, is close to the border with Lugano and Canton Ticino. Transport and customs must be checked case by case with the venue and a qualified consultant; we take care of the creative and operational side.

NewVisibility, the agency in Cantù (Como) that created Orbital Shot and runs it with an in-house team combining development, photo, video and marketing. We work with companies in Como, Brianza, Milan and Lugano, with a single contact from the idea to the management of the stand.

Because it is a spectacle visible from the aisle: a scene that rotates around people, captured by several cameras at the same instant. Passers-by get curious, join the queue and then share the content. For companies in Como, Brianza and Milan, it is a way to turn footfall into contacts.

The return on an activation with Orbital Shot is assessed by comparing goals and results: footfall at the attraction, content shared by guests and contacts collected. The NewVisibility team in Cantù, in the province of Como, defines the indicators with you before the event, in Como, Milan or Lugano.

To reuse the content on company social channels, you select the best Orbital Shots and place them in the editorial plan: posts, stories, newsletters and website pages. The event keeps working for the brand, including for companies in Como and Brianza.